Her America

A digital campaign for Lifetime TV's Her America.

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Following the 2016 US presidential election, America seemed more fractured than ever before. It was a reckoning of “What is America?” Lifetime set out to provide a fresh perspective to differing political, social and economic views. With an all-female production team Cousins Company, they produced 25 short films, photo essays, and audio stories that capture conflicting identities throughout the country.

We partnered with production studio Cousins and social-media strategist Ellen Knuti to create animated social media graphics, illustrations for the audio stories and develop animated photo essays.