IRIS Beauty

IRIS Beauty is a new cosmetics brand that offers a range of high quality colored lenses and eye makeup. We were approached to develop the logo, global branding & identity, packaging design and website design that reflects their new product line.

We created a visual identity inspired by spirograph designs and applied this three collections of contact lenses. The final product is a balance of starkness and exuberance with minimalist packaging and gold embossed designs.