Her America

Her America is a Lifetime TV multimedia project featuring short films, photo essays, and podcasts that profile 50 women in 50 states through a contemporary political lens.

Following the 2016 US presidential election, America seemed more fractured than ever before. It was a reckoning of “What is America?” Lifetime set out to provide a fresh perspective to differing political, social and economic views. With an all-female production team Cousins Company, they produced 25 short films, photo essays, and audio stories that capture conflicting identities throughout the country.

We partnered with production studio Cousins and social-media strategist Ellen Knuti to create animated social media graphics, illustrations for the audio stories and develop animated photo essays.



New Jersey

Does hip-hop have room for gay female artists? Don’t bother asking 070 Shake, she doesn’t care much what anyone thinks.



Abeer Najjar is a Palestinian-American from Chicago’s South Side cooking traditional food with hometown flair.


Stormie is a construction worker by day, and an exotic dancer by night.


Pam Flowers overcomes brutal conditions and angry polar bears as she sets out to be the first woman to cross the Arctic with her dog sled team,

The project garnered over 250 press mentions, over 100 million impressions for the social campaign, and won the 2018 Clio Entertainment Silver award in the Television/Streaming category.