Ballet Tech

Ballet Tech, the New York City Public School for Dance, provides dance training run by choreographer Eliot Feld along with academic study for 156 students in grades 4 through 8.

We re-designed Ballet Tech’s website to be a fun and bright place for parents, students and staff to navigate. Drawing from Ballet Tech’s architecture, the website was inspired by its amusing and colorful interiors.


  • Branding & Identity
  • Information Architecture
  • Interaction Design
  • Research & Strategy
  • User Experience